About

I’m a writer and certified editor with experience in both digital and print content.

View my resumé.

My philosophy

Easy reading is damn hard writing.   — Nathaniel Hawthorne

To really reach an audience, content should be crystal clear, flow smoothly for effortless reading, and show an understanding of the reader.

Web content must be extremely succinct and purposefully created with a user-centered approach and aligned with an overall content strategy.

Clear, powerful content that is also personal requires someone with highly developed skills and years of practice.

Drawing upon an innate sense of empathy as well as analytics and research, I work to craft the precise message that will speak — in as few words as possible — to your audience and spur them to action.

Industry experience & specialty areas

I’ve written, refined, and managed everything from web/blog content to email campaigns, user experience (UX) and user interface (UI) text to FAQs, and surveys to 401(k) communications. I’ve also created marketing collateral and white papers. View my portfolio.

I have specialized knowledge and experience in:

• • • Education/edtech: Literacy, professional development, elearning and enrollment/registration platforms, SaaS.
    • Financial services: Economy and financial markets, mutual funds, portfolio management, separate accounts, 401(k)s.
    • HR/corporate benefits: Employee communications, health insurance, open enrollment, HR policy, intranet/extranet.
    • Environment: Marine life, ocean acidification, plastic pollution.
    • Web technology: WordPress, SharePoint, Squarespace, Joomla!, OpenText, Hippo | HTML | CSS | MailChimp | Google Analytics.

Certifications

I hold a certificate in editing from University of California, Berkeley Extension.

Learn more

Find out more about my services, or contact me for more information.