View select samples of my work or download my resume. For more samples, contact me.
Website content
SchoolMint | Website redesign
Collaborated with CMO, developer, and designer to refresh website for cloud-based school enrollment platform:
- Consulted on information architecture and site navigation.
- Conducted research (market, competitors, keyword).
- Wrote new content for 12 pages and updated 10+ pages.
- Ported updated content over to new page templates and optimized for SEO and UX.
- Staged pages in WordPress, QA’d, and finalized.
Click each image to enlarge.
FourthPillar, LLC | Website revamp
Built new brochure site for management consulting firm in WordPress, wrote all new content and UI text, sourced and placed stock photography.
International Ocean Film Festival | Website manager
(Volunteer): Crafted, edited, staged, published, and managed all content and posts. Oversaw migration from WordPress to Squarespace, advised on navigation and content strategy, and served on Marketing Committee.
Click each image to enlarge.
Research/white papers
NovoEd | Collaborative learning platform
How the Shift to Remote Work Made Corporate Learning Better
April 2021
Corporate learning report/ebook: Analyzed raw data from survey of corporate learning executives conducted by third-party research firm. Developed the story, created outline and “wireframes,” wrote draft, collaborated with stakeholders to refine, worked with designer to fine-tune data visualization/graphics, and finalized for publication online.
Reimagining the PreK – 12 School Enrollment Experience
Guide to Strategic Enrollment Management for School Districts
December 2017
Collaborated with CMO and designer to produce user-friendly lead-gen product from draft: Edited, proofed, and worked with designer to finalize for production.
Infographics
NovoEd | Collaborative learning platform
Multiple projects: Concepted, researched (topic and keyword), crafted story and content, collaborated with designer, created corresponding blog post, optimized for SEO/accessibility, staged in WordPress.
4 Key Steps to Move Training Online
March 2020
Infographic and post to help companies quickly adapt in-person training to virtual programs as the pandemic took hold.
5 Ways to Engage Millennials at Work
December 2019
Infographic and post targeting corporate learning management teams.
Blogs
Automating School Choice Enrollment in the Real World
June 2017
Researched (topic and keyword), interviewed subject matter experts, wrote draft, incorporated feedback, staged in WordPress (1,700 words).
International Ocean Film Festival
SF Students Get a Lift to the Festival
February 2017
Wrote post to promote the Education Program and encourage schools to apply for a grant to bus local students to the festival.
Marketing materials
Teachscape (now Frontline) | Web content/copywriter
Other editing & proofreading
Books
The Big Fix: Hope After Heroin. Tracey Helton Mitchell (Seal Press, 2016) — FEATURED ON NPR’S FRESH AIR
This Is Cancer: Everything You Need to Know, From the Waiting Room to the Bedroom. Laura Holmes Haddad (Seal Press, 2016)
Running: A Love Story. Jen A. Miller (Seal Press, 2016)
Things No One Will Tell Fat Girls: A Handbook for Unapologetic Living. Jes Baker (Seal Press, 2015) — FEATURED ON NBC’S TODAY SHOW
Magazine
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Let’s talk about how I can help with your next project! Contact me.